PT Mustika Ratu Tbk (MRAT) , Pioneer and Preservation of Indonesian Beauty Culture

photo: MRAT building

GLOBALPR.LINK - PT Mustika Ratu Tbk (MRAT) is a business entity engaged in manufacturing, trading, and distribution of herbal and traditional beauty products, health drinks, and other related activities in Indonesia. 

Established in 1978 by DR. Hj. BRA. Mooryati Soedibyo, an Indonesian female figure who is not only known as a pioneer of beauty, but also as a conservator of the beauty culture of the archipelago.

Bingar Egidius Situmorang, President Director of PT Mustika Ratu Tbk (MRAT), confirmed that now the company has stepped far with a variety of excellent products, including herbal medicine, cosmetics, to health drinks. 

He stated, "Mustika Ratu products are made from formulas of natural ingredients from the natural wealth of Indonesia. We are committed to produce products that are not only safe but also halal for its consumers."

The company recorded net sales of around Rp285.18 billion in 2022, where sales of herbal and cosmetic products accounted for 91.6% of the total sales. With optimism, Mustika Ratu targets sales growth of 10% in 2023.

Facing the future, Mustika Ratu has bright prospects, supported by the advantages of high quality products, natural raw materials, and a strong commitment to safety and halal standards. 

Not only that, an aggressive marketing strategy is one of the keys to the company's success in reaching consumers in all corners of Indonesia.

Some of the factors that are predicted to support the future growth of Mustika Ratu involve the growth of the cosmetics and herbal medicine market in Indonesia, increasing public awareness of the importance of natural beauty treatments, as well as the expansion of export markets.

The supporting data is also a strong foundation for this belief. In 2022, the growth of the cosmetics market in Indonesia reached 6.3%, while the herbal medicine market grew by about 5.2%. 

Projections for 2023 show further growth potential, with forecasts of 7.2% for the cosmetics market and 6.1% for the herbal medicine market.

Thus, it can be concluded that PT Mustika Ratu Tbk is not only an old player with a solid reputation in the industry, but also a leader who continues to innovate and adapt to consumer needs. 

With high quality products and effective marketing strategies, Mustika Ratu is ready to dominate the market share in Indonesia and in the international market.***



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