PT Mustika Ratu Tbk (MRAT) Optimism in 2024


GLOBALPR.LINK - Jakarta - Leading cosmetics manufacturer, PT Mustika Ratu Tbk (MRAT), entered 2024 with high optimism.

This belief stems from the expectation that premium and herbal products will be a mainstay in hoisting the company's financial revenue.

Premium Product Contribution

Mustika Ratu finance director, Jodi Andrea Suryokusumo, assured that premium products from Mustika Ratu will make a significant contribution to sales in 2024.

The changing behavior of consumers who are now more likely to look for holistic products is an opportunity for products that not only treat beauty but also provide care from within.

Growth In Sales Of Herbal Supplements

Not only premium products, Mustika Ratu is also optimistic about the growth of herbal supplement sales. Excellent products such as herbal supplements Herbamuno + increasingly in demand by consumers who pay more attention to health.

Marketing Strategy Through Online Platforms

To increase product sales, MRAT plans to optimize the official store platform in a number of marketplaces.

Based on Ascential research, it is projected that e-commerce sales in the health and beauty sector will grow by 77% between 2021 and 2026. This strategy is expected to boost the company's sales.

Jodi emphasized that the export market is the focus of Mustika Ratu. In 2023, the company has increased the destination of export countries, including Jordan, Palestine, Switzerland and Turkey. Total export destination countries in 2023 reached 40 countries.

Challenges in 2024

Although optimistic, Mustika Ratu is faced with challenges, especially with the rise of foreign cosmetic products. Jodi expressed her belief that Mustika Ratu is able to compete with foreign products thanks to its experience and in-depth research.

Indonesian original raw materials are the main focus to create quality products that make people proud to use Indonesian original products.***


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