National Herbal Day 2024 : Appreciating Cultural Heritage And Remembering The Dedication of the Empu Jamu

Jakarta - The National Herbal Awakening Day 2024, is an important moment to appreciate Indonesia's rich and diverse traditional cultural heritage. This year, the commemoration is also a moment to remember and honor the outstanding contribution of Dr. Hj. BRA. Mooryati Soedibyo is a pioneer in developing and popularizing herbal medicine at the national and international levels.

Ms. Mooryati Soedibyo is an important figure in the Indonesian herbal medicine industry and the founder of PT Mustika Ratu Tbk (MRAT), one of the leading cosmetic, herbal, and health companies in Indonesia.

Her dedication and commitment to developing herbal medicine have made Indonesian herbal products known and appreciated throughout the world.

Through her dedication and hard work, he managed to bring jamu to the world stage. Her struggle not only increased the popularity of herbal medicine in the country but also made it part of the global cultural heritage.

Her efforts were recognized by UNESCO which confirmed herbal medicine as an Intangible Cultural Heritage. This recognition is a monumental achievement that puts jamu on par with other cultural heritages in the world and strengthens Indonesia's cultural identity.

In addition, the Indonesian World Record Museum (MURI) has also awarded the title of National Master of Herbal Medicine to Ms. Mooryati Soedibyo for her dedication and contribution to preserving and developing the science and tradition of herbal medicine. As the Empu Jamu, Mrs. Mooryati Soedibyo has provided inspiration and example for the younger generation to continue to maintain and develop this cultural heritage.

"The commemoration of National Herbal Awakening Day is an important moment to remember the struggle and contribution of Ms. Mooryati Soedibyo in bringing herbal medicine to the international stage. Recognition from UNESCO and MURI is clear evidence that herbal medicine is an integral part of Indonesia's cultural heritage that we must protect and preserve," said the director of PT Mustika Ratu Tbk (MRAT), Kusuma Anjani.

Now, herbal medicine has become an important necessity for modern humans and is accepted by various circles. PT Mustika Ratu Tbk (MRAT) continues to develop and innovate to meet these needs.

Herbal medicine, which was originally known as a traditional health drink, has now transformed into a modern health drink that is known at the world level. Through various innovations and modern technology, Mustika Ratu develops herbal products that are not only useful but also have an attractive taste and packaging.

“One of the innovations of Mustika Ratu is Jejamu, a contemporary herbal medicine designed for the younger generation. Jejamu offers a modern herbal drinking experience while maintaining its traditional properties. This product is part of Mustika Ratu's efforts to make herbal medicine more easily accepted by all people, especially young people who are looking for alternative healthy drinks,“ said Kusuma Anjani.

In addition, Mustika Ratu also presents ready-to-drink herbal drinks (ready to drink) with three variants of sour turmeric, Kencur Rice, and sour sugar processed through the first Ultra High Temperature (UHT) modern technology in Indonesia, ensuring herbal medicine remains hygienic and durable so that it can be enjoyed by the wider community in a practical and modern way.

Mustika Ratu also developed the concept of herbal processing from upstream to downstream by involving assisted farmers for herbal raw materials, known as the JAMUNOMIC concept.

As said by the president director of PT Mustika Ratu Tbk, Bingar Egidius Situmorang, "Jamunomic is a holistic approach that involves the entire value chain of herbal medicine production, from the empowerment of local farmers to the production and distribution process. This concept ensures the best quality of raw materials while providing economic benefits for the farming community," said Bingar.

The success of PT Mustika Ratu Tbk (MRAT) in developing and producing herbal medicine and cosmetic products has now been accepted internationally. To date, MRAT has successfully exported its products to 43 countries. 

This achievement shows that Indonesian herbal medicine and cosmetic products have high competitiveness in the global market and can compete with other international products.

National Herbal Awakening Day 2024 is a reminder to all of us of the importance of maintaining and preserving the cultural heritage that has been inherited by our ancestors. 

Let us together support and promote herbal medicine as one of the national pride that has tremendous benefits for health.***


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